We build the digital growth engine for independent outdoor and active-sport brands — cycling, watersports, climbing, outdoor gear, and performance apparel. The founder-led product companies making things customers love when they find them. Brand, site, SEO, social — built as one system, run as an ongoing engagement.
Almost every independent outdoor brand we look at has the same shape: real product expertise, dedicated customers who found you almost by accident, a story worth telling — and a digital presence that's growing arithmetically when it could be growing exponentially. That's not a product problem. It's a channel-build problem. The three leaks below cause most of it.
Most specialty brand sites read like product catalogs. Specs, features, photos, FAQs. Real customers don't buy specs — they buy stories, communities, and reasons to belong. The site has the inventory but not the persuasion.
When customers search "best gravel bike" or "premium SUP" or "drysuit for cold water," the same 3-5 brands keep coming up — and you're not one of them. Not because your product is worse. Because the site, content, and links aren't structured for category-level visibility.
Twelve thousand followers. Two hundred likes per post. Three sales a week from the channel. That's the typical disconnect — the audience grows, the cash doesn't. The content is designed for engagement metrics, not buying decisions.
Reto and his team had built a strong specialty cycling business but the online side was an afterthought — weak design, no clear conversion path, no marketing, no system. They wanted to diversify revenue by making the online channel actually work. Over the engagement we rebuilt the site from scratch, designed a complete brand asset system (graphics, video, logo, product labels), set up every layer of SEO, and now run their Instagram and TikTok as an ongoing channel.
Engagement delivered in partnership with WinWebAgency (Switzerland). My role: design lead, brand system, and ongoing digital marketing strategy.
Every brand engagement we run delivers the same five things, built in the same order. No à la carte. We don't do "just the SEO" or "just a logo" because the channel only compounds when all five pillars work together — and most agencies miss that by selling them separately.
Visual and verbal identity that travels — across the site, the social feed, the packaging, the email footer.
A site engineered to convert search and social traffic into customers — not just describe your product.
Category SEO done properly so when customers search for what you make, you show up alongside the brands they already know.
Instagram + one secondary channel (TikTok or YouTube depending on audience), produced and posted on a real revenue-led cadence.
Monthly reporting, strategy calls, and continuous optimization — so the channel improves every month, not just at launch.
Once the foundation is converting organically, paid acquisition amplifies it. Never the first move — always the last.
Most clients see meaningful traffic and first conversions inside the first 90 days. Here's how the engagement front-loads in month one and compounds from there.
Brand audit, identity refresh, site rebuilt from scratch or fully restructured, SEO foundations set, social channels reset, content calendar mapped for months 1–3.
New site live and indexing. Social cadence running 3×/week. SEO content shipping. Category-search visibility starting to lift. First measurable wins in traffic and engagement.
Organic search starts producing. Social audience grows. First sustained online conversions show up. Strategy call ends the quarter with a quarterly review and Q2 plan.
I'm building TECHZERO's specialty-brand practice and I'm taking on 3 founding clients at a meaningfully lower rate. In exchange for the discount, founding clients commit to a real testimonial, permission to use the work as a public case study, and one introduction to a peer brand in their industry. After the 3 spots fill, the studio rate becomes standard.
At month 3, a real testimonial we can quote, permission to publish your engagement as a public case study (with your name), and one introduction to a peer brand who'd be a fit for us. That's it.
3 of 3 founding spots remain. Once they're taken, the rate moves to standard with no exceptions.
Reply by email — that's the whole booking process. I respond within 24 hours during business days to schedule a 30-minute kickoff call.