Email Work

Emails that earn their place in the inbox.

Campaigns, lifecycle flows and retention strategy, designed to be read on a phone and built to hold up in Gmail, Outlook and Apple Mail.

Email design

Selected email designs.

Concept and spec builds for DTC brands: campaigns, lifecycle series and a single-block Klaviyo build. Click any email to see it in full.

Botanycl replenishment email promoting a subscription

Botanycl · 3/3

Lifecycle: replenishment & subscription

ReplenishmentRetentionKlaviyo
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Garmspot payday email: countdown, 30% off hero, category buttons and product grid

Garmspot

Payday flash sale in one Klaviyo HTML block

CampaignCountdownHTML block
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Strategy & audits

How we think about retention.

Two long-form examples of the strategy work behind the emails.

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